Middle aged men drink too much. While younger drinkers tend to hit the headlines with their excessive weekend drinking, older people are drinking more harmfully, consuming higher volumes of alcohol every week and their health is being put at considerable risk.
The Have a little less, feel a lot better campaign aims to help men aged 45-64 discover how just small changes to their routine, in-home drinking can have benefits to their health.
Drinkaware's social media, digital and print promotional assets are available for download, to help you raise awareness of the campaign.
Digital Assets (21)
Social Media Assets (3)
Print Promotional Posters (5)