The aim of Drinkaware’s Underage Drinking campaign is to help children and young people avoid the harms caused by underage drinking and to educate them about the potential risks associated with drinking alcohol so that they develop a healthy attitude to drinking as they grow up. Drinkaware aim to continue encouraging parents to proactively talk to their children about the risks associated with underage drinking and to find out more details about how to talk from the website. This will enable them to have well informed conversations about alcohol with their children.
If you are interested in supporting the campaign, you can find a range of online and offline assets here including embeddable videos, campaign creative and editorial features.
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