Logo Licence

If you have a turnover from alcohol in the UK that's under £2.5m (after duty, before VAT) you can purchase it here. If you have a turnover from alcohol in the UK that's over £2.5m please check out this page.

Our logo is used to signpost the public to the Drinkaware website, where they can find information and advice about alcohol, learn about its impact on their health and wellbeing and get support to cut back their drinking.

Use of the logo is a widely recognised way of demonstrating an organisation's commitment to promoting the UK Chief Medical Officers' (CMOs) low risk drinking guidelines. The Drinkaware logo and branding is seen far and wide across the UK, with hundreds of companies demonstrating their commitment to reducing alcohol harm in the UK by using it.

In the past year, more than six million people have accessed our information and advice. We are recognised by both Government and consumers as the leading source of information regarding alcohol harm.

Please complete the form below to verify you have a turnover from alcohol sales in the UK under £2.5m.

Please note that this License will expire after 12 months. By purchasing online, you agree to Drinkaware charging the original payment card at the License expiry, to avoid termination of the agreement and disruption to the use of the Trademark.


What does the agreement include?
With a valid agreement, you can use our logo and branding across all your labelling, packaging, website, social media and marketing collateral. Have multiple brands in your portfolio? Great news – you can use the logo across all of your brands.

Terms and conditions of using the Drinkaware logo
Our logo is a registered trademark, therefore any organisation that wishes to refer to Drinkaware, or the Drinkaware website, must obtain prior consent from us by entering into a Trademark Licence Agreement.

Use of the Drinkaware logo is voluntary but is considered best practice by Government, major trade associations and the wider industry.

We will only enter into a Trademark Licence Agreement with organisations that:
1. Promote the Chief Medical Officers' (CMOs) low risk drinking guidelines.
2. Comply with The Portman Group and Advertising Standards Authority codes of practice, which govern the packaging and promotion of alcohol in the UK.

Drinkaware expects its licence holders to use the logo in compliance with the law and voluntary codes. The Drinkaware logo is a prompt for consumers and is not intended to endorse products or brands.

Drinkaware reserves the right to withdraw use of its logo at any time. Please note that we cannot accept logo requests from third parties. If you are a marketing agency or consultancy working on behalf of a client for example, the company concerned will need to contact Drinkaware directly.

A link to download the logos and our full trademark licence terms will be sent after payment is received.

How can’t the Drinkaware logo be used?

The Drinkaware logo cannot be displayed on:
1. Promotions that encourage consumption above the CMOs' low risk drinking guidelines
2. Imagery or materials that promote the desirability or acceptability of drunkenness
3. Lobbying materials to change alcohol policy

For any further questions or if you see the Drinkaware logo being used inappropriately, please call 020 7766 9900 or email logos@drinkaware.co.uk